Devebyte runs Facebook and Instagram ad campaigns that go beyond boosted posts. We build full-funnel strategies — cold audiences, warm retargeting, and hot conversion campaigns — that turn social scrollers into paying customers for Canadian businesses.
Every Meta Ads retainer includes full-funnel campaign strategy, creative development, pixel setup, and monthly reporting — no add-on fees.
Custom audiences, lookalikes, interest stacking, and Advantage+ placements to find your buyers at scale.
Static images, video ad scripts, carousel concepts, and UGC-style ad frameworks built to stop the scroll.
Cold awareness, warm consideration, and hot conversion campaigns with correct budget allocation at each stage.
Pixel-based and engagement-based retargeting that follows warm leads with the right message at the right time.
Systematic creative and copy testing every 30 days to find and scale the highest-performing combinations.
Native Facebook and Instagram lead forms that capture leads without requiring a landing page visit.
Proper Meta Pixel and CAPI installation to maximize signal quality and bypass iOS tracking issues.
Clear monthly breakdowns of spend, reach, CPL, ROAS, and audience performance with strategic recommendations.
A five-step methodology that builds your funnel from the ground up and scales what converts.
Full account audit, competitor analysis, and audience research to understand what is working and where the opportunity is.
Build your cold, warm, and hot audiences, develop ad creative, and write copy for each stage of the funnel.
Go live with a structured testing framework — multiple creatives per ad set, controlled budgets, and daily monitoring.
Cut under-performers, scale winners, refresh creative before fatigue sets in, and expand to new audiences.
Monthly strategy calls with full performance data, creative learnings, and a 30-day roadmap to keep improving.
A sample of Meta Ads outcomes delivered for Canadian businesses on our management retainer.
Meta Ads are best for Canadian businesses with strong visual products or services and an average transaction value over $100. They excel for lead generation, e-commerce, and appointment-based service businesses where emotion drives the purchase decision.
Not all Meta advertising is equal. Here is what you actually get with each approach.
Management fees are separate from your ad spend. No lock-in contracts. Cancel anytime.
We recommend a minimum $1,000 per month in ad spend to gather meaningful data. Local service businesses often see strong results at $1,500 to $3,000 per month. The right number depends on your industry, offer, and target cost per lead — we will advise you during the free audit.
Yes. Our team writes copy, designs static ads, and can produce short-form video scripts. Full video production is available as an add-on. We test multiple creative concepts monthly so your account never stagnates on a single ad.
Primary KPIs are cost per lead, cost per purchase, ROAS, and reach. We track all conversions through Meta Pixel and server-side Conversions API events for accurate attribution — especially important since iOS privacy changes reduced browser-based tracking accuracy.
Yes. Many of our clients run both channels through Devebyte. We optimize budget allocation between platforms based on where your specific audience converts best and give you a unified view of what each dollar is producing.
Book a free Meta Ads audit. We will review your current creative, audiences, and funnel setup — and show you where the real opportunity is.