Instagram Ads

Instagram Ads That
Stop the Scroll, Start the Sale.

Devebyte runs Instagram advertising campaigns that actually convert. We combine scroll-stopping creative with precise audience targeting to deliver leads, bookings, and sales for Canadian businesses — at a cost per result that makes sense.

Story, Reels + Feed placements Creative direction included Full-funnel strategy
Reel CTR
6.8% avg
avg client result
Live Instagram Ads Dashboard
Reel Ad Engagement Rate6.8%
Cost Per Lead$21 avg
Story Ad CTR3.4%
ROAS on Purchase Campaigns3.9x
35+campaigns
3.9xavg ROAS
$21avg CPL
ROAS
3.9x avg
purchase campaigns
6.8%
Average Reel engagement rate
$21
Average cost per lead
3.9x
ROAS on purchase campaigns
35+
Instagram campaigns managed

Everything Included in Our Instagram Ads

Every campaign includes a complete suite of creative, targeting, and optimization — no add-on fees for the basics.

Reel Ad Creative Direction

Scripts, hooks, and visual concepts for short-form video ads that capture attention in the first 2 seconds.

Story Ad Management

Swipe-up Story ads with strong CTAs designed to convert casual browsers into form fills and DMs.

Audience Targeting

Interest, behavior, lookalike, and retargeting audiences built from your pixel, customer list, and engagement data.

Retargeting Campaigns

Warm retargeting sequences that follow profile visitors, reel viewers, and website visitors with the right offer.

A/B Creative Testing

Test hooks, formats (static vs video vs carousel), and CTAs every 30 days to scale the top performers.

DM Lead Generation

Instagram DM automation campaigns that trigger conversations from Story and Reel interactions.

Pixel + CAPI Setup

Proper Meta Pixel and Conversions API implementation to maximize signal quality on iOS devices.

Monthly Reporting

Engagement, reach, CPL, ROAS, and creative performance breakdown with next-month recommendations.

Our Instagram Ads Process

A five-step methodology that moves your Instagram presence from setup to scalable results.

01

Profile + Pixel Audit

We review your Instagram presence, pixel setup, and any existing ad history to identify what is working and what needs fixing.

02

Audience + Creative Strategy

We build your audience layers and develop a creative brief covering hooks, formats, and CTAs for each placement.

03

Launch Campaigns

Campaigns go live with full tracking in place. We monitor delivery, frequency, and early performance signals daily in the first week.

04

Test + Optimize

We run structured creative tests every 30 days and shift budget to what is converting at the lowest cost per result.

05

Scale Winners

Proven creatives and audiences get scaled up. Underperformers get cut. Your budget works harder every month.

Real Results From Real Clients

A sample of Instagram Ads outcomes delivered for Canadian businesses.

Case Study 01
Glow Skin Studio
Aesthetics + Facials · Ottawa, ON
Bookings Before
11/mo
before starting
After 60 Days
44/mo
monthly bookings
Cost Per Lead
$19
per booking
Channel
Reel + Story
retargeting
Case Study 02
The Fit Box
Online Fitness Coaching · Toronto, ON
Revenue Before
$4,200/mo
before starting
After 90 Days
$14,800/mo
monthly revenue
ROAS
4.7x
on ad spend
Main Format
Reel testimonials
top performer

Who Instagram Ads Are Built For

Instagram Ads work best for businesses with a strong visual product or service and an audience that discovers through lifestyle content — beauty, fitness, food, fashion, home decor, professional services with strong personal brands, and high-end B2C services.

Med Spa Fitness Fashion Restaurants Hair Salons Real Estate Coaching Events Bakeries Plastic Surgery

Why Devebyte?

Canadian Market ExpertiseWe understand Canadian audiences, regional trends, and what converts in every major market from Edmonton to Toronto.
Revenue-Focused KPIsWe track CPL, ROAS, and bookings — not vanity metrics like reach and impressions that do not pay your bills.
Creative Direction IncludedMost agencies buy media. We also build the creative strategy — scripts, hooks, and formats that stop the scroll.
Fully Transparent ReportingYou get a monthly report with every metric that matters and a clear explanation of what we are doing next.

DIY vs Other Agencies vs Devebyte

Not all Instagram Ads management is equal. Here is what you actually get with each approach.

Doing It Yourself
  • No monthly agency fee
  • Creative production takes hours per week
  • No structured A/B testing or scaling framework
  • Pixel and CAPI setup errors kill performance data
  • Budget wasted learning the platform
Generic Agency
  • Dedicated account manager
  • Cookie-cutter creative, not industry-specific
  • Creative often extra or outsourced
  • Long lock-in contracts (6-12 months)
  • Vanity metrics — impressions without conversion tracking

Transparent Pricing

Every engagement starts with a free strategy session. No lock-in contracts. Cancel anytime.

Starter
Starting from
$750
/ month
  • 1 campaign objective
  • Reel + Story ad creative direction
  • 2 audience sets managed
  • Pixel + CAPI verification
  • Monthly performance report
Get Started
Scale
Starting from
Custom
tailored to your budget
  • Full funnel campaign architecture
  • UGC creative production support
  • Aggressive scaling playbook
  • Weekly creative refreshes
  • Custom dashboard and reporting
  • Weekly strategy and check-in calls
Talk to Us

Frequently Asked Questions

What is the best ad format on Instagram right now?

Reels ads consistently deliver the lowest CPM and highest reach. We typically lead with Reels and use Story ads for retargeting. Feed placements round out the mix for brand familiarity.

Do you create the video content for Instagram Ads?

We write scripts and provide full creative direction. We work with your existing footage and photos to build compelling ad creative. For clients who need production support, we can connect you with vetted creators.

How is Instagram Ads different from Facebook Ads?

They share the same ad platform but different audiences and creative requirements. Instagram skews younger and more visual. We often run both simultaneously with format-specific creative to maximize reach and lower overall CPL.

What results can I expect from Instagram Ads?

Results depend heavily on your product, offer, and budget. Awareness metrics are strong from day one. Conversion results typically stabilize after 3 to 4 weeks of optimization as the algorithm learns your best audience.

Ready to Turn Instagram Scrollers Into Paying Customers?

Book a free Instagram Ads strategy session and we will map out your first campaign from hook to conversion.