Facebook Ads Management

Facebook Ads Built for
Canadian Business Growth.

Devebyte manages Facebook advertising campaigns for Canadian service businesses, e-commerce brands, and local companies that want qualified leads at a profitable cost. We build campaigns that scale — not just campaigns that spend.

Facebook-certified strategies Creative + copy included Monthly strategy calls
Avg CPL
$18
Canadian clients
Live Facebook Ads Performance Dashboard
Cost Per Lead$18 avg
Return on Ad Spend3.8x
Audience Size Reached2.4M+
Lead Form CTR4.2%
$18avg CPL
40+campaigns
3.8xROAS
Avg ROAS
3.8x
avg
$18
Average cost per lead
3.8x
Average ROAS
2.4M+
Audience reach per campaign
40+
Facebook campaigns managed

Everything Included in Our Facebook Ads Management

Every Facebook Ads retainer includes campaign strategy, audience build, creative direction, and ongoing optimization — no hidden fees.

Custom Audience Build

Lookalike audiences from your customer list, website visitors, and engagement to reach the highest-probability buyers.

Ad Copywriting

Hook-focused copy that stops the scroll and pushes prospects toward the next step in your funnel.

Creative Production Support

Static ad creative direction, carousel concepts, and video script frameworks delivered with each campaign.

Full-Funnel Campaign Structure

TOF cold campaigns, MOF warm retargeting, and BOF conversion campaigns properly budgeted for each stage.

Weekly Optimization

Bid strategy adjustments, audience pruning, and creative rotation every 7 days to prevent ad fatigue.

Lead Generation Campaigns

Facebook Lead Ads with pre-filled forms that dramatically reduce friction and lower your cost per lead.

Attribution + Pixel Setup

Proper event tracking setup so every lead and purchase is correctly attributed to your Facebook spend.

Monthly Reporting

Clear reports showing impressions, clicks, leads, cost per result, and ROAS with plain-English recommendations.

Our Proven Facebook Ads Process

A five-step methodology that goes from account audit to scaled, profitable campaigns in 60 days.

01

Audit

Full audit of your existing Facebook account, pixel setup, audience quality, and current creative — or competitor benchmark if new.

02

Strategy + Build

Design your full-funnel campaign architecture, write ad copy, build audiences, and set up proper conversion tracking.

03

Launch

Go live with a structured testing plan — multiple creatives, controlled spend, and daily performance monitoring in week one.

04

Optimize

Weekly bid and audience adjustments, creative rotation before fatigue, and budget reallocation to best-performing ad sets.

05

Scale

Monthly strategy calls to increase budgets on proven winners, expand audiences, and push into new geographic markets.

Real Results From Real Clients

A sample of Facebook Ads outcomes delivered for Canadian businesses on our management retainer.

Case Study 01
Iron Fence Co.
Fence Contractor · Edmonton, AB
Leads Before
9/mo
before starting
After 60 Days
38/mo
qualified leads
Cost Per Lead
$22
$800/mo ad spend
Timeline
60 days
to achieve results
Case Study 02
Pure Skin Clinic
Aesthetics · Vancouver, BC
Bookings Before
14/mo
before starting
After 90 Days
52/mo
booked appointments
ROAS
4.3x
return on ad spend
CPL Reduction
-61%
vs prior campaigns

Who Facebook Ads Are Built For

Local service businesses, e-commerce brands, clinics, and coaches with a strong offer and average transaction value over $150. Facebook excels when there is an emotional hook in the sale.

Contractors Med Spa E-commerce Fitness Coaching Home Services Dental Real Estate Event Venues Pet Services

Why Devebyte?

CPL-Obsessed ManagementWe track cost per lead and cost per booked appointment — not just clicks. Every dollar is accountable.
Copy That Converts, Not Just Looks GoodWe write hooks that stop the scroll and CTAs that push qualified prospects to act — not award-bait copy.
Weekly Optimization — Not MonthlyWe adjust bids, prune audiences, and rotate creative every 7 days. Ad fatigue is caught early, not after CPL doubles.
You Keep Full Account OwnershipWe work inside your Business Manager. If you ever leave, you walk away with every audience, pixel, and historical data point.

DIY vs Other Agencies vs Devebyte

Not all Facebook Ads management is equal. Here is what you actually get with each approach.

Doing It Yourself
  • No agency fee
  • No audience strategy or lookalike science
  • No systematic creative testing
  • Pixel often misconfigured — bad data
  • Learning phase burns budget inefficiently
Generic Agency
  • Dedicated account team
  • Generic creative not tailored to your audience
  • Optimization often monthly, not weekly
  • Long lock-in contracts
  • Reach and engagement reported — not CPL

Transparent Pricing

Management fees are separate from your ad spend. No lock-in contracts. Cancel anytime.

Starter
Starting from
$500
/ month management
  • Up to $2,500 ad spend managed
  • 1 campaign objective
  • Pixel + lead form setup
  • 2 ad creative concepts
  • Monthly reporting
Get Started
Enterprise
Starting from
Custom
tailored to your scope
  • Unlimited ad spend
  • Multi-location or multi-brand
  • Video production support
  • Dedicated strategist
  • Weekly strategy calls + full attribution
Talk to Us

Frequently Asked Questions

Is Facebook Ads still effective in 2025?

Yes. Despite changes in targeting and iOS privacy updates, Facebook Ads remain highly effective when paired with proper Pixel and CAPI setup, strong creative, and optimized landing pages. With server-side tracking in place, attribution accuracy is restored and CPLs stay competitive.

What types of businesses perform best on Facebook?

Local service businesses, eCommerce brands, restaurants, gyms, real estate, and any business with a clear visual product or service perform extremely well on Facebook. The key is a strong offer and creative that connects emotionally with your target audience.

How long does it take to see Facebook Ads results?

Facebook's algorithm needs 50 conversion events per ad set per week to exit the learning phase. Expect 2 to 4 weeks of learning before optimization kicks in fully. Most of our clients see strong lead flow in week 2 to 3, with CPL stabilizing and dropping through month 2.

Do I need a Facebook Business Manager account?

Yes. We will help you set up Business Manager, ad account, Pixel, and all necessary permissions. You retain full ownership of the account at all times — we work as an admin inside your account, not inside ours.

Start Getting Facebook Leads That Actually Convert.

Book a free 30-minute Facebook Ads strategy call and we will build your first campaign framework on the call.